Krystle Norman is the Founder & Principal of Jackson Norman Agency, with more than 15 years of experience leading strategic communications, brand partnerships, creative productions, policy analysis, and market strategy in high-stakes, global environments.

Jackson Norman Agency is an advisory firm and strategic partner to global organizations at risk of losing influence and impact amid shifting stakeholder expectations and resource constraints. Working across sports, media, culture, and policy, the Agency bridges the gap between visibility and influence. Through storytelling, partnerships, and global engagement, the Agency expands its clients’ reach, relevance, and revenue in key markets.

As a U.S. diplomat and executive advisor, Krystle advised senior U.S. officials and foreign governments on crisis response, strategic communications, congressional outreach, and diplomatic engagement across Latin America and the Caribbean, Southern Africa, Western Europe, and Washington, D.C. She also served in leadership roles during major global events, including the U.S.-Africa Leaders Summit and multiple United Nations General Assemblies.

Fluent in Spanish and Portuguese, she is well known for leading targeted messaging, campaigns, and partnerships that build trust and resonate with global audiences. Working with partners such as the Recording Academy, South by Southwest (SXSW), and the Smithsonian Institution, she has elevated and celebrated American leadership and expertise in the cultural and creative industries.

Her consulting work includes advising the United Nations on diplomatic training and programming, leading strategic communications and cultural outreach for various firms and foundations, and enhancing executive communications and media relations for the former Director of the Office of Nightlife and Culture for Washington, DC.

Shaped by years of research and diplomatic work in Brazil, Portugal, and Mozambique, she brings deep Lusophone expertise in global influence, diaspora engagement, public policy, and economic growth. Her most recent research and public engagements center the rise of women’s sports, as well as sports diplomacy and athlete social impact.

A trusted storyteller and strategist, Krystle continues to advise mission-driven organizations and multinational corporations on how to lead with authenticity, expand their global reach, and influence communities and cultures.