Krystle Norman is the founder and principal of the Jackson Norman Agency, with more than 15 years of experience leading strategic communications, brand partnerships, policy analysis, and market strategy in high-stakes, global environments.

The Jackson Norman Agency is an advisory firm and strategic partner to global brands, organizations, and governments. Across sports, media, culture, and policy, the Agency specializes in designing impact storytelling and partnerships to accelerate relevance and revenue in global markets.

As a U.S. diplomat and executive advisor, Krystle advised senior U.S. officials on crisis response, strategic communications, brand management, and diplomatic engagement across Latin America and the Caribbean, Southern Africa, Western Europe, and Washington, D.C. She also served in leadership roles during international events, including the U.S.-Africa Leaders Summit and multiple United Nations General Assemblies.

Fluent in Spanish and Portuguese, she is well known for leading targeted messaging, campaigns, and partnerships that build trust and resonate with global audiences. Working with partners such as the Recording Academy, South by Southwest (SXSW), and the Smithsonian Institution, she has elevated and celebrated American leadership and expertise in the cultural and creative industries.

Her consulting work includes advising the United Nations on diplomatic training and programming, leading strategic communications and cultural outreach for various firms and foundations, and enhancing executive communications and media relations for the former Director of the Office of Nightlife and Culture for Washington, DC.

Shaped by her research and diplomatic work in Brazil, Portugal, and Mozambique, she brings deep Lusophone expertise in global influence, diaspora engagement, public policy, and economic growth.

A trusted storyteller and strategist, Krystle continues to advise mission-driven organizations and multinational corporations on how to lead with authenticity, expand their global reach, and influence communities and cultures.