The Lusophone Advantage

Jackson Norman Agency brings deep expertise navigating Lusophone (Portuguese-speaking) markets and diaspora communities at the intersection of sports, media, culture, and policy.

Drawing from global insights, the Agency helps global brands, organizations, and governments identify emerging opportunities, strengthen global connections, and build strategic partnerships that drive influence, engagement, and growth.

Through tailored storytelling, partnership development, and global engagement strategies, the Agency positions clients to accelerate relevance and revenue across an increasingly interconnected world.

  • Current Opportunities

    • Cabo Verde’s historic first FIFA World Cup appearance in 2026 and growing visibility across global sports, tourism, and diaspora engagement

    • The upcoming 2026 Summer Youth Olympics in Senegal creates new opportunities around sports diplomacy, tourism, infrastructure, and regional collaboration across West Africa

    • Brazil hosting the 2027 FIFA Women’s World Cup and expanding investment in women’s sports, media, tourism, and fan engagement across Latin America

    • The return of Formula 1 (F1) to Portugal in 2027 and the rise of F1 Academy as a catalyst for women in motorsports

    • Portugal co-hosting the 2030 FIFA World Cup alongside Spain and Morocco, further elevating its role within global football, sports tourism, and infrastructure development

    • The continued rise of the Basketball Africa League as a platform for youth engagement, media expansion, economic development, including in Angola and Mozambique

  • Current Opportunities

    • Portugal's election to the UN Security Council underscores the growing influence of the Portuguese-speaking world and creates new opportunities for global engagement

    • Opportunities for Portugal, Brazil, and broader Lusophone markets to leverage convenings such as SXSW to attract investment, elevate national brands, and expand cultural influence

    • The launch of the first Web Summit Africa in Cabo Verde in 2026, signaling growing investment and visibility across Lusophone Africa

    • Web Summit in Lisbon as one of the world’s leading convenings for technology, innovation, and media celebrating its 20th anniversary in 2029

    • Africa’s rapidly expanding youth population and digital economy, creating new opportunities across sports, media, technology, workforce development, and creative industries

    • Time-sensitive opportunities in Angola’s energy and infrastructure sectors, Mozambique’s LNG and port development corridors, and Brazil’s expanding creative economies are driving investment across Lusophone markets

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