Featured Engagements
Explore a selection of our founder’s projects, partnerships, and campaigns spanning 15 years and four continents across sports, media, culture, and policy.
This work reflects the experience, relationships, and global perspective that shape Jackson Norman Agency today, using storytelling, strategic partnerships, and global engagement to connect people and ideas, strengthen communities, and create meaningful impact.
Global Communications & Athlete Social Impact: ICLG Affiliate Consultant
As an affiliate consultant for the Impact & Leadership Consulting Group (ILCG), Krystle Norman brings expertise in strategic communications, executive advising, global partnerships, and athlete social impact.
She helps organizations connect leadership priorities with clear narratives, cross-cultural understanding, and meaningful stakeholder engagement. Drawing on her diplomatic experience, she combines storytelling and partnerships to connect sport, culture, and education with social impact.
Executive Advisory and Global Leadership Summit: U.S.-Africa Leaders Summit
As the senior delegation advisor for Mozambique and member of the planning committee for the U.S.-Africa Leaders Summit, advanced an enterprise effort that galvanized $65 billion in investments for Africa within two years.
Leveraging relationships with Congress, federal agencies, non-profits, industry groups, academics, diplomats, and media outlets, the summit built a coalition of sustained support for U.S.-Africa economic and security cooperation.
Partnership Negotiation & Signing Ceremony: Smithsonian & State Department Cooperation
Finalized negotiations and produced the launch of a high-profile partnership between the State Department and the Smithsonian Institution, focused on expanding access to arts, culture, and science education.
The historic partnership combined stakeholder engagement, storytelling, and experiential programming to help activate engagement across 21 museums and 14 research centers reaching more than 20 million annual visitors annually.
Thought Leadership and Global Festival: The People’s Playlist: diplomacy and American Music
Designed, branded, and produced an SXSW feature session that celebrated American music as a universal language, influential cultural export, and a force multiplier for diplomacy.
The event featured the State Department’s former Chief Communication Officer, acclaimed bilingual Latin-folk singer-songwriter Gina Chavez, and the Recording Academy’s Chief Awards and Industry Officer, Ruby Marchand, as the moderator.
The discussion amplified a joint music mentorship program and highlighted how storytelling and community engagement elevate the global impact of America's music diplomacy, bridging divides and forging coalitions for change.
Creative Production & Community Engagement: FestVerde: U.S.-Portugal Friendship Forest
Designed, branded, and produced the FestVerde fundraising campaign and flagship community event, inaugurating the first U.S.-Portugal Friendship Forest and replanting 15,000 trees in an area significantly impacted by forest fires in Portugal’s beloved Pinhal de Leria.
Through cultural programming, storytelling, partnerships, and stakeholder engagement, this social impact campaign reinforced shared values, transatlantic cooperation on mutual challenges, and people-to-people ties.
Storytelling and Strategic Communications: Profile on leadership and Cultural Diplomacy
Leveraged strategic media engagement and culturally relevant storytelling to secure a feature profile in one of Portugal's leading national newspapers, advancing U.S. public diplomacy objectives and strengthening people-to-people ties between the United States and Portugal.
Conducted entirely in Portuguese, the feature interview highlighted respect for Portuguese culture, shared democratic values, the impact of diplomatic careers, and the enduring partnership between two founding NATO allies.